CUSTOMER INFORMATION SYSTEM

This is the most important stage of Digital Marketing Strategy. Now, our customers know who we are and has engaged with you in some way or another. And we need to generate Customer Information System to get their information.

Why Need Customer Information System

However, if you failed to get that person’s contact information, there are high chances that you’ll never hear from them again.

Why?

Because people today are inundated with marketing and content, creating a scarcity of attention. Just because someone reads one of your blog posts today does NOT mean they’ll remember to revisit your site in the future.

Instead, you need to get that person to progress to Step 3 in the Value Journey, which is to subscribe.

Customer Information System Process

Here, the person gives you their contact information and, in doing so, grants you permission to contact them again in the future. 

Most often, this transaction is an exchange, sometimes referred to as an “ethical bribe.” You promote a valuable offer, but instead of asking for money, you ask for the prospect’s contact information. And when they give it to you, not only do you give them access to the content, product, or service you promised, you also add them to your subscriber list.

Examples of Marketing That Generates Subscribers

The biggest criterion for your free offer is that your target audience finds it valuable. Here are some examples from a variety of industries:

• A young professional sign up for a webinar presented by a local realtor about the best practices of purchasing a first home.

• A college girl fills out a form on a blog to receive a free sample of a new face cream.

• The Human Resources manager at a mid-sized accounting firm signs up for a demo of a new application he can use to manage the hiring of new employees.

In each case, the prospect fills out a form, provides their contact information, and is sent information about how to access the offer. 

• The young professional is sent the time and URL of the webinar. 

• The college girl is sent a thank-you email telling her the face cream is in the mail.

• The manager is contacted to schedule his demo.

But it always starts with a form. For example, here’s how Salesforce generates leads with a whitepaper offer.

Example of Subscription Form

Digital Marketing Disciplines That Generate Subscribers To get more subscriptions for your company, the digital marketing tactics provided by Avitech Digital Marketing Company are as follows:

• Content Marketing
• Email Marketing
• Digital Advertising
• Community Management
• Conversion Rate Optimization
• Copywriting