Digital Marketing

 If the subscribers you gain in last step  (i.e. Customer information or subscription), some of them will be ready to increase their level of commitment. They like the information you share and have begun to trust you, so they’re ready to invest in one of two ways: either with time or money. How to Convert a Customer into Investor Converting a customer into investor is a critical stage in the Customer Value Journey or Digital Marketing Strategy. This frustrates many business owners. The key to success in this stage is “entry-point offers.” These offers are designed to give the new prospect tremendous value without forcing them. Convert a customer At this stage, to ask for a significant investment in a complex product or service would be asking too much, too soon. You’re still in the early stages of relationship. In fact, it’s too early even to concern yourself with profitability. That’s right: in this stage of the Customer Journey, you might lose money on the prospects you acq...