Customer Value Journey Flow Chart

     In this article, you will learn to make a strategically customer value journey flow chart. This journey is the process of making a new customer.

CUSTOMER VALUE JOURNEY FLOW CHART

    The aim of this article is to give you all information about preparation of flow chart, which helps you in making customers, retaining them and converting your customers in advocate and promoters.

    Let's have a look on a basic chart:
Customer Value Journey Flow Chart

 Customer Value Journey Flow Chart

On the basis of above-mentioned Chart, you should prepare your own flow chart. It helps you in making Strategical planning and controlling your marketing strategy.

Basic Content for

Customer Value Journey Flow Chart

Customer Awareness

Anybody buy product from you only if he is aware about your products/ services.

Customer Engagement

Once your customer knows about you, you need to engage them through some form of content that provides entertainment, information or both.

Information Collection

As our customer believes on us, he is ready to give their basic information. Now we need to collect their basic information which helps us to build lifelong relationship.

Convert

This is a critical stage in customer value journey. Here we need to start "entry-point offers", so they are ready to invest in one of two ways: either with time or money.

Excite

At this point, your got new customers and need to retain them. Our job is now to make sure that the purchase develops into good will and trust with excitement.

Customer to Advocate

You now have a happy customer. Our next stage in the Value Journey is to create marketing that encourages our most loyal customers to advocate for our business. (An advocate is someone who speaks positively about our business).

Promote 

It is similar to advocates but in advance level. 
Promoters spread your message in front of new audience. It needs your attention as well as spending on promoters to create an army of paid and unpaid salespeople.

    From next article Avitech Digital Marketing Company will provide all information about this journey. Continue reading all the articles for being master's in digital marketing.
Location: India

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