Customer Engagement Icon: Digital Marketing Strategy

Once your targeted audience are aware about you or your company, you need to start connecting with them and become a customer engagement icon.

Customer Engagement Icon

Your audience is now aware of you—they know who you are—but you’re still in the early stages of a relationship with them. They don’t yet know you properly, like you, or trust you.

So, the next step is to start developing relationship with your audience.

Engagement is a step-2 of Digital marketing Strategy, where you start conversing with your prospects. You engage them through some form of content that provides entertainment, information, or both.

Engagement is something that must continue throughout the Customer Journey. It’s not something you do once and move on.

Examples of Marketing That Generates Customer Engagement

Engagement typically comes in the form of content or community. Here are a few examples to get the ideas flowing for your company:

• A grandfather of five receives an email newsletter from his financial advisor detailing several ways to save for a child’s college tuition while reducing taxes.

• The owner of a boutique wine store becomes active in a Facebook community for wineries and other wine retailers.

• A new mother watches a YouTube video from Johnson & Johnson showing her how to give her baby a bath.

Engagement occurs through valuable, relevant contents. Let's understand with an image example of big companies.

Customer engagement example

Digital Marketing Disciplines That Create Engagement

Avitech digital marketing tactics helps you to improve engagement in your company. It includes:

• Content Marketing

• Social Media Marketing

• Email Marketing

• Community Management