CUSTOMER AWARENESS: Digital Marketing Strategy

 This is the first part of Customer Value Journey to increase their awareness.

Customer Awareness: Digital Marketing Strategy

Before someone buy from you, they have to realize you exist. This step is pretty self-explanatory: It’s where the person becomes aware of you. After all, nobody is born knowing who Tata or Amazon are. At some point they have to become aware of these companies if they are to become a customer. The same thing is true of your company.

Customer Awareness: Digital Marketing Strategy


Examples of Marketing that Generates Awareness

There are many numbers of ways a prospect could become aware of your company, products, and services. Here are three possible scenarios:

• A father of two sees an advertisement for a new children’s summer camp on Facebook.
• An office manager searches Google to find a new coffee supplier.
• A college student watches an Instagram video of her friend raving about a new brand of noise canceling headphones. 

Facebook ads, Google ads, Quora ads are the perfect vehicle for driving awareness. In this example, 

Customer Awareness via Facebook ad example
Facebook Ad Example

Customer Awareness via Google ad example
Google Ad Example


Digital Marketing Disciplines That Create Awareness:

To improve awareness of your company, the digital marketing tactics you need to master, or hire include:
 • Digital Advertising (PPC)
 • Search Engine Optimization
 • Content Marketing
 • Social Media Marketing 
• Community Management
• Copywriting
Location: India

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